MILAN — Italian tiremaker Pirelli said on Wednesday it was producing the world’s first FSC-certified range of tires, which it designed for BMW’s X5 xDrive45e plug-in hybrid model.
The Forest Stewardship Council (FSC) is an international non-profit organization which sets standards for environmentally responsible management of forests and certifying environmental policies.
The new tires contain FSC-certified natural rubber and rayon, Pirelli said in a statement, adding they will help achieve an increasingly sustainable tyre production.
“FSC forest management certification confirms that plantations are managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability,” it said.
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