Facebook Out to Loosen Apple’s Grip on App Store, Prepares Antitrust Lawsuit: Report
Facebook claims tracking transparency feature will cripple its ability to serve targeted advertisements
Facebook is readying a lawsuit aimed at loosening Apple’s grip on the App Store that serves as an exclusive gateway onto iPhone models, a tech news outlet reported on Thursday.
The leading social network is preparing an anti-trust civil suit accusing Apple of abusing its control of the App Store by requiring outside developers to abide by rules not applied to its own software, The Information reported.
“As we have said repeatedly, we believe Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of app developers and small businesses,” Facebook told AFP, declining to confirm or deny the report.
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted advertisements.
Facebook chief executive Mark Zuckerberg said during a conference call with investors on Wednesday that Apple was becoming one of his company’s biggest competitors.
“Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own,” Zuckerberg said.
“Apple may say that they’re doing this to help people but the moves clearly track their competitive interests.”
Facebook is not alone among those complaining about how Apple rules the App Store, where it collects 30 percent of sales or subscription fees third-party offerings.
Some developers say Apple takes too big a bite of the revenue and maintains rigid policies that may hamstring services competing with those of the iPhone maker. Fortnite-maker Epic Games has taken Apple to court over the practice.
Apple has argued its App Store delivers billions to independent developers, and that its practices are reasonable compared with other digital marketplaces.
Is LG Wing’s unique design alone enough to help it succeed in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.
